Proactive Notifications with Active Alert

Have you ever thought about just how much technology based in our personal lives flows over to our business lives? We are all living in the Internet of Things now. Our steps are tracked and sent to our phones, we can turn the temperature up and down via our phones, track our dogs, map our walk, and of course get notifications that our package has been delivered. Why, then, aren’t we deploying some of these same concepts in our businesses?

Part of the answer is that consumer technology often moves faster than business – but why? Consumer tech has to be somewhat accurate; business to business tech has to be spot on. Other parts of the problem are our industries’ fear of technology, having the staff to manage technology and exposing ourselves more to the potential of a service failure. But are the costs of avoiding new technology worth it? Will customers stay if we don’t start to adapt to the new technology? How long can problems be solved by just adding employees? When do you strike a balance between the cost of technology and the cost of efficiency?

RNR_Jan15_AA1Now. The time is now. The world is changing how we communicate with one other and at what speed. Roadnet’s newest tool, Active Alert embraces these changes by offering delivery and service communication tools using the methods that are most desirable today – Internet, text, email and phone. All without the need to involve staff. Sound too good to be true? Let’s walk you through how it works.

After routes are planned in Roadnet and dispatched to MobileCast, a proactive notification can be sent letting your customer know when the delivery will arrive – saving your drivers time waiting around for keys or checks. If the anticipated delivery time changes due to extended service time at another stop or traffic jams, an alert will be sent updating the delivery time. Once the stop is complete, a message goes out to both sales reps and customers to let them know the service is complete. These are all examples of proactive notifications. Active Alert also contains a web widget that can be easily implemented into your existing website. Even better? Customers can configure their own notifications from the web widgets and get only the notifications they want.

Can you hear the savings and not the phone ringing? You’ll be able to greatly reduce the number in inbound calls from both customers and your own sales representatives. Keep your customer service reps busy with revenue producing work, not busy work.

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Electronic logging devices: What happens now? Find out in this informative new webcast.

Blue sky over truck driving through Southwest USAYour fleet will be impacted by the electronic logging device (ELD) mandate starting in 2015. The ELD mandate is scheduled for release in September 2015. Meanwhile, you want to know what kinds of changes and challenges to expect — and when to start taking action.

In this new webcast, join compliance expert Tom Cuthbertson as he guides you through highlights of the proposed rule, including the anticipated timeline and technical components. Tom focuses his time understanding regulations from the FMCSA and will break down the most critical pieces of the proposed ELD mandate. He’ll save some time at the end of the presentation to take questions during the live Q&A session.

What: Electronic Logging Devices: What Happens Now?
When: Wednesday, 1/21
Time: 1 – 1:30pm ET
Register here »

Key takeaways:

    • Learn the core content of the proposed rule, and what it means for your fleet
    • Prepare your fleet for compliance timelines
    • Understand how technology can be used to transfer log details to enforcement
    • Know what to expect with certification requirements

About the host
TomCuthbertsonthumbnailYou won’t want to miss a chance to hear from Tom Cuthbertson. Tom has been in the transportation industry for 25 years. He has been on both the supplier and carrier segments of the industry. He is an industry leader in regulatory compliance, operations, and telematics. Tom is an inventor with two joint patents while at Rockwell international, with additional awards from the American Trucking Association.

Tom will be speaking more in-depth about compliance and the ELD mandate at Omnitracs Outlook 2015 — February 8–11 in Dallas. For more information and to register, go here.

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Idling: Moving on up in importance

Every once in a while, I stumble across a statistic that surprises me – today it’s idling. A startling graphic that depicted the change in the number of laws from 2004 to 2014. Nineteen states have state-wide laws and many more have jurisdictional laws. It’s staggering to see the increase in laws that apply strictly to idling.

What is more surprising is how few companies actually do something to monitor idling. Idling is considered by many to be incredibly low hanging fruit on the savings spectrum in regard to fuel usage. A gallon of fuel is consumed for each hour of idling that occurs and while fuel prices have been dropping, idling still causes significant fuel waste.

For example, if you have an eight hour route where 20% is driving and 80% is servicing the customer – and on average, 50% of the time is spent idling – that’s $2500 a year in fuel per truck that’s going out the tailpipe. Not to mention any idling tickets one might incur. Washington D.C. has one of the most prohibitive laws in the country – $1,000 for the first offense of idling longer than 3 minutes. Subsequent offense fines double the previous ticket. So, getting an excessive idling ticket three times in D.C. equals $7,000.


Idling2004Graphics from

So with all the changes to idling laws and the costs associated with it, why aren’t more companies monitoring how often someone is idling and changing the behaviors? Is it because of the cost of the technology? The ease of installing? Or are there other reasons out there? In reality, it’s been my experience that companies truly don’t believe that they have an idling problem. But, when the curtain is pulled back, the problem is quite large (not to mention the keys are in the ignition)!

Do your part, find out how to save money quickly and save our environment by investigating telematics units – you’ll find that they enable so much more than just idling. Driver safety, customer ETAs, driver management and bonus programs – all of which can be paid for by monitoring and controlling idling.


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